LATTOOG, more than the fusion between the names of the partners, architect Leonardo Lattavo and designer Pedro Moog, is the proposal for an innovative experience in design and architecture, marked by the plurality of two different but complementary formations. What between 1998 and 2003 was just a hobby, an exercise in creativity that was part of the duo’s artistic activities – which also included painting, sculpture and drawing – officially became, in 2004, their main occupation.
Lattoog products have the merit of combining the rationalism of cutting-edge technologies with the intuition, poetics and subjectivity of art objects. The result: functional pieces with harmonic lines, sometimes organic and sinuous, sometimes geometric and sweeping. Using valuable elements from our culture, such as wooden blocks, printed tiles, railings from suburban houses, and the graphics of Portuguese stone sidewalks, Lattoog paves the way towards the internationalization of Brazilian design without losing its Rio swagger.
A movement similar to Oswald de Andrade’s concept of “cultural anthropophagy” drives creators Lattavo and Moog. External influences, far from being denied, are “devoured and transformed into Brazilian and revolutionary culture”. The “Viralatas” series brings hybrid furniture, the union of two that result in a third, different and unique, once again bringing the Brazilian brand of miscegenation and mixture. The first born in this series – the Pantosh armchair, is already a classic and materializes this idea of hybridism arising from the fusion of two other pieces.
In the creative process, hand drawing is the main basis for almost all of the company’s furniture, supported by experiments on the factory floor and the use of various digital technologies. As Leonardo defines: “we are not specialized in carpentry, metallurgy or upholstery, we are specialized in good design and good ideas”.
Patricia Lattavo
Art Historian
Pedro Moog
Self-taught designer with academic training in Business Administration from Bennett University of Rio de Janeiro. He has been working in the design field since 1997 with his own design company –Moog Studio, which later merged with Lattoog. Like Leonardo, he has been working in the fields of design and fine arts.
Leonardo Lattavo
Architect and Urban Planner with a Masters in Architecture from the University College of London. Between 1997 and 2004 he lived in London working as an architect. After this period he returned to Brazil to open the Studio Lattoog together with Pedro Moog. Today he works in the fields of design and fine arts and is also a professor at the Pontificia Catholic University of Rio de Janeiro (PUC-RJ) and other academic institutions.